Community Profile, Data, Economic Development, Investment Attraction

How to build a Community Profile

A community profile is a snapshot of your local community at any point in time. These profiles are used primarily to attract investment and/or develop a strategy for future developments in a community. Building a community profile is one of the main functions of economic developers. If you are new to the role of economic development, here are the steps you need to take to build up your community profile.

Determine which datasets you would like to show on your community profile

Many community profiles usually have standard demographics data, but depending on the goals of your profile, you may want to add information about business activity, labour force, taxation and quality of life.

Townfolio already has these sections built into your community profile

Identify data sources which will provide you with the data you need for your community profile

Once you determine the datasets that you will need, you are going to need to find data sources that help you build out the community profile. Most of the time you will be using Statistics Canada, but depending on the datasets you want on your community profile, you will also be using data from Environment Canada and OMAFRA.

Townfolio uses technology to get automated data updates from Environment Canada and Statistics Canada for all profiles.

Compile and Summarize the data for your community

After finding the best data sources for your community, you will need to build our the datasets for your community and add chart descriptions to help explain the data to your stakeholders and prospective investors.

Through Townfolio, users are able to edit chart descriptions to describe the data sets on their community profile

Take stock of any community assets in your local area and add them to your community profile

You may want to talk to key stakeholders about the areas of the community which they consider assets in the local area. These assets may include schools, major companies and/or public buildings which are major pillars of the local community. Adding these assets to your community profile provide a basis for understanding the personal and commercial impacts of activity in the community.

Townfolio allows users to add custom charts, key industries and unique investment incentives to their community profile in the setup process.

Install a map which showcases your community connections to major markets

Adding a map to your community profile allows you to communicate the relationship between your community and the surrounding area. This would help stakeholders ensure that their investments are in a position to get extra resources as needed if your community falls short in certain areas.

This GIS feature is a standard part of every community profile on Townfolio

Get a third party to review/edit your profile

It’s important to get a second opinion on your profile. Possibly hire a consultant or members of council to review your community profile and work with you to make sure that it communicates the strengths of your community effectively

Feel free to book a free appointment with our Customer Success Team to review your community profile.

Release your profile.

After ensuring that your community profile is strong, it is important to release your profile. Many people release the profile by adding a downloadable PDF link to their website while others may have some printed copies in-house to hand to investors.

Townfolio offers the ability to embed your community profile in your website with the change to download the datasets as excel sheets, PDF Community Profiles and JPG Charts.

Community Profile Embed


After a few years, the data may be out of date. It is important for you to re-build your community profile every few years so that your profile can earn the trust of its users.

Townfolio is automatically updated every month to ensure that the data is accurate and up to date.

If interested in learning more about Townfolio, book a demo with us here